Luminous
Picture this: 6 months. Committed to building the self-image to burn bright and brave in your life, alongside women like you. Who would you become?
It’s time to meet her
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Who You Are
Ready to be seen
You can hide in your life. You can hide in a big group.You can’t hide in Luminous, and you don’t want to. You know good things happen at the edges, on the brink, and around women a few steps ahead. You’re ready to dig into the guts of who you are with breathwork, unmute, share, and get direct reflections from me so you can step towards a moreLuminous life.
Not New Around Here
You’ve either in The Brave One, got the Soul Breathwork app on your phone, love Muck+Gold, read Ghost, felt seen in Mirror, or are lurking, BIG TIME. Let’s cut to the chase: you know me. You know my world. You know the space I hold. The experiences I create. The business I built. The kind of women I attract. And you’re saying, “Yes please, more please.”
A touch lonely
A woman doing the work to remember who the hell she is isn’t an Every Day Occurrence. A ZeroFluff one, too? With the same baseline awareness + language installed? She’s a rare gem. But guess what? That’s the kind of woman who joins Luminous. Your Lone Wolf Era is over.Prepare to meet women you’ll want to know for a long time.
“Joining Luminous is one of the best decisions I've ever made for myself.”
Kelley + Bethany (it’s a theme!)
Step into your Luminous era
zero fluff. all soul.
Luminous is group mentorship for strong, smart, and creative women designed to help you live your bravest life.
Trust me. You want to know the woman you become after 6 months of doing the brave thing.
Knowledge is one thing. Letting this work take root in your soul is a whole different, soul-deep, beast. Looking in the mirror and choosing your beliefs, stories, and identities all over again is not for the faint of heart.
But I think you’re ready.
Luminous is not a beginner group experience. It’s not soft, sweet, handhold-y, or cheerlead-y. It’s not a dippy-toe “I’ll try this for a month and see” commitment.
Luminous is for women who are grown.
You know calling your bravest self forward is your biggest priority, you understand that building things that last take time, and you want to be around women with similar priorities.
Because intent is a spell.
You don’t need to to have it all figured out (obviously!). But you’ve got to come to Luminous with some self-awareness installed and a willingness to take radical responsibility for your one beautiful life.
Trust yourself enough to know that you’re ready to step into the void.
Ready to mine for inner gold and make high self-worth decisions. Ready to challenge everything, because you’re committed to burning bright.
Your desire to imprint your Soul on the world is not a floaty wee “maybe one day in my next life” dream. It’s a Now Thing. Because you’re a Woman Worth Knowing.
Strong backbone. Open heart. Tonne of Soul.
This is the only way the women in Luminous want to live their lives.
Are you with us?
Women Like You
It's about proximity. Who you are is a reflection of the 5 people you spend the most time with. I wanted to be around you.”
“I loved Muck+Gold, but wanted more of Iona's brilliance. I wanted to have more time with Iona and the women that she attracts. I get access to Iona through the bi-monthly 2 hour calls, new breathwork sessions that aren’t in the Soul app, and personalized feedback on my weekly reflections with actionable next steps and reframes. As I said to her in a recent reflection 'You have so much wisdom and presence in such a wee body. Joining Luminous is one of the best things I’ve ever done for myself.”
Bethany, Founder - The Birthday Interview
“As soon as you opened the doors I knew I had to be there.”
Catherine, a product manager, knew she wanted close proximity. She found that in Luminous Luxe.
What do I get in my Luminous Life every month?
1
Live coaching call
You’re learning loads about yourself. Now it’s time to integrate. Bring your life, your questions, your muck, and your gold. In our monthly 2-hour group coaching call, you get coaching, support, reframes, and direct reflections to help you shift and change in real-time.
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Live Breathwork session
If you’re a Lumineer, you love breathwork. Nothing hits quite like a live session, especially with a custom playlist. Every month, we meet for 2 hours of breathwork. Plenty of time at the end to process and integrate, together.
1
ZeroFluff Group Chat
Between sessions we keep it real in our private group chat. Sometimes it’s deep. Sometimes it’s not. Doesn’t matter. The in-between is where the threads of our community thicken. We have each other’s backs for the muck AND the gold. That’s rare. This is where you get comfortable becoming The Bravest Woman In The Room.
And if you go Luxe…
Everything in Luminous Life, plus
1
day of private coaching with Iona every week
All eyes on YOU. Every week, you’ll get a day of voice-note coaching with me to help you upgrade to a braver identity and live a braver life. Luminous is NOT a “business mentorship” but if you would like to chat business, Luxe is the place for that, too!
Women You Can Grow With
“Everything about this work is thrilling.”
Christina, a law student + writer, doesn’t shrink anymore.
“You’re very direct. I love that about Luminous.”
Carol, founder of Wine Bunnies, loves the ZeroFluff vibe.
“It’s so cool to know you’re not alone. These women are so creative, strong, and KIND.”
Laura, a textile artist and designer, found women she could be strong and ugly cry with
Are you ready for your Luminous Era?
The fastest way to burn brighter is to be around women who make you want to be braver. So put the world on notice! If you’re ready to be seen, want kind but firm coaching, deep breathwork experiences, and a group to hold you high, welcome home!
Kelley - Writer + Owner, Tall Tree Collective
I've spent ungodly amounts of time and money on "self-improvement" and nothing (NOTHING) has moved the needle like breathwork. And while I'm sure I could make some headway on a solo journey, being part of a community of other women on parallel paths has been equal parts validating, challenging, and uplifting. Unlike mastermind-style experiences, there's neither superficial cheerleading nor oneupmanship—largely due to Iona's masterful facilitation. Luminous is one of the best decisions I've ever made for my well-being.
burn bright, not out. burn bright, not out. burn bright, not out. burn bright, not out. burn bright, not out.
Investment Investment Investment
Investment Investment Investment
Spots are limited. Applications* are read in order.
*Luminous is an application-only process.
Luminous Life
7 spots available
1 monthly group coaching call (2 hours)
1 monthly group breathwork (2 hours)
Private group chat
$3,000
*6 month commitment. If you pay in full you get one private session with Iona. Monthly payment plans $500/month) available
Luminous Luxe
3 spot available
Everything in Luminous Life, plus:
1 day of voice-note coaching per week (with Iona)
$6,720
*6 month commitment. If you pay-in-full or 2 payments you get two private sessions with Iona. Monthly Payment plans ($1,120) available
Sydney - Founder, Pilates Tonic
“I'm not one to join groups, but couldn't resist joining Luminous, and am so happy I did. Connecting with the other women in the group is something I now look forward to each month. Iona is a powerful facilitator, and I always learn something from every single person on our calls.”
Why do I need to apply to join Luminous?
Luminous is a special place. The vibe is exquisite, intimate, kind, brave, AND raw. It is my job to protect that. The application process is a chance to make sure we’re a mutually good fit for where you’re at in your life.
If you can’t articulate (in an imperfect but brave way) why you’re excited to burn brighter in your life, and why Luminous feels like the right place to support that, you’re not ready. And that’s ok!
But if you are ready, don’t let fear write this chapter of your life. Trade in perfect for brave and everything is on the table!
let’s make moves. let’s make moves. let’s make moves. let’s make moves. let’s make moves. let’s make moves.
Who I am
I’m Iona.
I’m the founder of Brave Thing, a keynote speaker, the co-founder of the Soul Breathwork app and the best-selling author of Ghost - Why Perfect Women Shrink. I live my life like it’s precious and the only one I have.
The truth is, I put myself on the throne.
I want to know myself the most, create things I’m thrilled about, and glow.
I lost 20 years of my life to starving, self-hatred, and over-working hoping I’d find the glitter to make me whole.
Then I decided to come home to my Soul.
In the last three years I've quit my job as a creative director, scaled a multi-6 figure business, written a book and launched an app.
What I’m most proud of? The hard-earned love I hold for myself that floats me in the storm and, no matter what, never ever goes away. That bedrock of “I’ve got YOU” makes me brave enough to get my life mucky with my soul’s fingerprints.
In short: I’m committed to my Luminous Era.
What I’ve learned is I love helping you remember you’re the most powerful person in your life. And that no matter where you’re starting from, whether you’re in the beige wastelands, a dark hole, or polishing a diamond, all muck can turn to gold.
It’s time to stamp your soul all over your life and work.
Iona xo
Quick questions
Got questions about Luminous that aren’t answered here? Email me. Happy to chat to see if it’s time for your Luminous era.
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You’ll join Luminous calls in January 2025.
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We meet every 2 weeks on Thursday, 3-5pm EST. When you join Luminous, you get access for 6 months: 6 breathwork sessions, 6 group coaching calls.
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Yes. Ideally you’ve done The Brave One, use the Soul Breathwork app, you’ve done my breathwork intensive, Muck+Gold, or you’re Mirror client. If you’ve got experience with a different facilitator, that’s great. If you have no experience with breathwork, I recommend you join The Brave One instead, or simultaneously.
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You can pay in full, bi-annually, quarterly, or monthly. When you pay in full you get a bonus call with me.
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Great question. I work with all my private clients in Mirror, my Voxer coaching program. It’s also how I work with my mentor. With voice note coaching you get real-time support. In Luxe, we’ll have one day a week where all my eyes will be on you.
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No, but it’s highly encouraged.
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Yes!
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No, that’s not guaranteed. But that’s the beauty of group coaching experiences. You’ll often learns loads from what other people are getting coached around. A rising tide lifts all boats!
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Yes.
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Naming why you want to be somewhere creates identity. Do the brave thing.
Let's glow!
Let's glow!
It’s time to show up with a strong backbone and an open heart. I can’t wait to support you!
Spots are limited. Applications* are read in order.
*Luminous is an application-only process.
Luminous Life
7 spots available
1 monthly group coaching call (2 hours)
1 monthly group breathwork (2 hours)
Private group chat
$3,000
*6 month commitment. If you pay in full you get one private session with Iona. Payment plans available
Luminous Luxe
3 spot available
Everything in Luminous Life, plus:
1 day of voice-note coaching per week (with Iona)
$6,720
*6 month commitment. If you pay-in-full or 2 payments you get two private sessions with Iona. Payment plans available
start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall start small, grow tall