5-Day Breathwork Intensive • Online Experience • Jan 2025 dates COMING SOON!
someone in your life needs a braver version of you to exist
Maybe someone you know needs you braver. Maybe it’s ALWAYS BEEN YOU.
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
But we’ve got a problem
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You're strong, but when stuff gets hard you turn on yourself, fast. You're not sure you've every really LOVED yourself!?
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You’d die inside if your niece or daughter learned to always go a bit hungry, wear black leggings in peak summer, and stay in her soul-sucking job from you.
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You're pretty sure you've found The One. So why’s your mouth full of marshmallows, tiptoeing around them, unable to have honest conversations?
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You're tapping 10% of your potential and everything feels beige. You can't shake the feeling you're running out of time, but your feet get stuck in muck when you try to make moves.
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There's someone or something in your past that haunts you. When you think about doing something brave, THEY show up, and you shrink.
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Leave this one empty 😊
A has entered the chat
and will burn bright in The Brave One™
🪨
Stone Heart
Born Winner. Solid Game Face. Gets Things Done… but you keep your heart hidden. After a lot of grinding to the bone with “no time for fun” you want to remember what joy feels like. Time to build those vulnerability muscles.
💝
Gentle Heart
Loves to Love. Soft landing. Gives good hugs… but you don't trust yourself enough. After a lot of “wondering what they think” and putting yourself last, you want to trust yourself, first. Time to build that backbone.
🍮
Wobble Heart
Brings good energy. Goes for it. Looks the part… but do you deserve all this? You don’t want to feel like an imposter anymore. You’re ready to own and enjoy the life you’ve created. Time to follow through!
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
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TBO is the perfect mix of right and left brain
I've always thought of myself as brave and strong, but working with Iona, I'm now uncovering a new form of bravery: less gripping and powering through and a lot more softening and just being me.
Iona has a spectacular and singular gift for understanding what our deepest, most hidden "thorns" are and, more importantly, how best to help women coax them out to live life in a much less prickly and more joyful way.
Laura, The 24 Hour Site
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So good I didn't want it to be over!
TBO created a new level of awareness that helped me break free from the habitual thought patterns I often find myself stuck in. It helped me see clearly all the ways I hold myself back from living a braver life and gave me to tools to move forward. I've uncovered so many of my authentic desires and TBO gave me permission to pursue them. I realized that I don't need to 'do' anything; being brave, confidant, and loving myself is cool and sexy in and of itself.
Zia, Customer Success
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TBO is bite-sized with a punch!
I like to talk-it-out, so I've been a big 'ole therapy gal for a while. But I really hit a wall in some big life decisions I needed to make. I knew the answer was "inside of me" (*gag*), but talk therapy wasn't helping me get there. I needed practical tools and a paradigm shift. TBO put words to the intangible struggles, challenged me to be The Brave One for myself, and then the steps to walk it out.
The private podcast is something I've played again and again for myself.
Emelie, Copywriting Coach
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Iona's my nervous system wing-woman!
Having Iona's voice in my ear through the private podcast was the coaching I needed. I loved having a process to work through for times when life felt chaotic and out of control. I've used TBO method again and again. It's helped me see where I was living on auto-pilot, where I wasn't being true to myself and what moves I could make to live a more authentic life that just felt GOOD.
Fallon, Creative Entrepreneur
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TBO helped me open my heart to myself
Strength comes easy to me. Emotions, not so much. Being brave meant getting in touch with the “messier” side. I feel more resilient. I don’t have to tiptoe around my own feelings. I can do scary things! I can feel excited when they work out, and I can hold myself through it when they don’t. TBO breaks it down in a manageable way. As someone who's 'not good at feelings' this is huge for me.
Ro, Artist
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I've never looked back!
The Brave One has led me to living a braver life! I've worked through painful life challenges where I had been stuck for years; work issues where I did not feel I had a voice and overall believing in myself that a Braver version of me deserves to be here and is here to stay!
When I begin to fall back to my old ways, I can literally hear her reminding me, “Don’t leave yourself on the floor." The tools you learn in TBO are so powerful.
Jane, Lifestyle model
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So glad I ripped the caution tape off my life and signed up for The Brave One!
I realized that I've been playing it safe in a lot of ways. Iona's zero-fluff approach gets right to the root of the issues but she also helps you hold your own hand while you excavate the deep shit holding you back from living a braver life.
TBO gave me concrete things to do to practice living a braver life.
Lucia, Business Analyst
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I'm happier, healthier, and wealthier
TBO has helped have the courage and clarity to move forward in my life more quickly and with more confidence. Since working with Iona, I have made more money that I have previously, finished writing my book and have had more honest conversations with my husband.
Bethany, CEO and Consultant
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I have a choice to be brave where there wasn't one before
It’s true that I do feel braver now. But what surprised me is that it isn’t that I wasn’t brave before. I’ve always been brave. All of us are brave. I just was also very, very scared. And I still get scared but fear doesn’t eclipse my bravery like it used to. Now, there is a choice to be brave where there didn’t used to be one before.
Cindy, Mental Health Counselor
5-Day Breathwork Intensive • Online Experience • Jan 2025 dates COMING SOON!
Quit your beige life and upgrade to a braver identity using the Brave One Method.
The woman you’re meant to be lives on the other side of a Brave Thing.
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
"Becoming braver can be learned through taking some pretty practical actions—5 of them to be specific—like breathwork. It is magical, but it is not magic. For someone like me, that is gold." - Laura
Your Life on Brave
The Brave One Method™ pulls the bravest version of you forward – whether you’re a concrete thinker, woo-curious, or big on gut feelings.
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Step 1. Put Your Head In The Fridge
When you’re loving yourself with fear, your body thinks you’re dying, and your mind floods with stories that you’re in danger, flailing, and you don’t belong. Fear traps you in a beige identity and blocks you from living a braver life. In TBO you’ll learn potent tools, including breathwork, to put fear in its place.
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Step 2. Rip The Caution Tape Off Your Life
You’re tiptoeing around people, the past, dreams, needs, and preferences, scared of what might happen, making the wrong decision, losing someone, or not being able to “handle it.” But doing nothing is a decision, too. And it’s a beige one, not a brave one.
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Step 3. Let Your Heart Be Known
True vulnerability makes a lot of women want to hurl because you’re scared of getting your heart broken. But if you keep loving yourself with fear and tiptoeing around your life, your heart will break anyway. If you want to upgrade to a braver identity and live a braver life, you need to learn to risk opening up your heart to yourself, and other people.
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Step 4. Don’t Leave Yourself On The Floor
Ripping the caution tape off and opening your heart is one thing. Having the guts to follow through is a different story. Ghosting, leaving, backtracking, and judging yourself are how you try to protect yourself from getting hurt; you need to learn how to love yourself better. In TBO, you’ll learn how to build a backbone so you can stay the course.
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Step 5. Speak Words That Breathe Life
You can close doors on your Brave Life by saying: “I can’t,” “I’m not,” “I’ve failed.” Or you can learn to speak to yourself and back your dreams like you’re talking to, and about, someone you like, care about, believe in, and want the best for.
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Leave this one empty 😊
The Brave One™ is the answer to your fuck-filled, non-religious prayers
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
Brave Worked for Them
Zia
Customer Success
Taylor
Writer
Emily
Copywriter
Christina
Law Student
5-Day Breathwork Intensive • Online Experience • Jan 2025 dates COMING SOON!
Choose your path to Brave
5 days 🤝🏻 Your Brave Life
The Brave One
$897
A spot at the next 5-day Online Intensive: January 2025
TBO LIVE Community Chat
INSTANT ACCESS: TBO Private Podcast + Video Modules
INSTANT ACCESS: TBO Resource Hub of
frameworks, workbooks + templates
INSTANT ACCESS: TBO LIVE Archive
TBO Ask Iona Anything (Q+A Call)
Prize for completing The Brave One
6 months access
Pay In Full BONUS: 30 min 1-1 coaching call w/Iona
THE BRAVE ONE + BRAVE LIFE
$1397
Everything in The Brave One PLUS:
1 x 30 min call with Iona
4 x 60-minute group coaching calls once TBO Jan '25 wraps to answer questions and support your integration, and follow through
Your body is a Scrapbook
It holds the memories of your life in its pages. Inner children bookmark moments in time and some of them are hurting badly.
In The Brave One™, you’ll learn how to use the The Brave One Method™ to speak your body’s language, connect with younger versions of you through breathwork and visualization and mother them like hell.
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
They call me the Gentle Beast
Hi, I’m Iona. I am the CEO of Brave Thing. I help women do ✸ Brave Things ✸ and live Brave Lives.
Look. I’m no natural when it comes to this “strength and vulnerability colliding” thing.
But guess what I discovered slaying the starve-binge-fueled depression dragon who scorched hope out the first 29 years of my life?
Bravery is strong, but with your heart turned on. And bravery fuck your whole life up in the best way possible, if you let it.
And loving, trust, forgiving, and backing yourself is not complicated (my inner minimalist was pleased about that 😏) But it won’t just ‘happen for you.’ You’ve got to choose it.
My best-selling book, multi-6 figure business, and love affair with Me exist because I do a few simple ✸ Brave Things ✸ very fucking well, all the God Damn Time.
Who is the woman you’re meant to be?
The Beige One
It’s my husband / mum / the algorithm’s fault
I’m scared I’ll be a shit mum
I’ll be ready once I…
They won’t like me
I’m too old / young / dumb / shy / broken
I’m hyper-independent. Can’t trust people.
Why is she looking at me like that?
Oh My God, why did I just do that?!
I don’t belong here
I failed last time, I quit
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
The Brave One
How my life feels is on me.
I can heal, and raise a wee Brave One!
I’ll never be ready. Here goes!
I’m a woman worth knowing
Maybe!? I can still be brave
Trust is a muscle I can build
Controlling her emotions is not my job
Discomfort is not a threat
I belong when I feel safe in my body
I’m not leaving myself this time
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
This was cute. But give it to me straight.
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Sure! When you join TBO you get instant access to all course materials PLUS access to the next TBO LIVE 5-day online intensive
TBO LIVE Dates: Jan 2025 coming soon
Time: TBD EST
Cost: The Brave One is $897 or you can choose a payment plan.
Why: Every single day of your life you make millions of choices. Most of them are fear-driven, and habit-based. The outcome? Fear and habit write your life’s story, and you end up feeling beige. Imagine becoming the kind of woman who makes a million brave choices instead? How *different* your life would feel? In the The Brave One, you’ll learn how.
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“When my life isn’t so busy” doesn’t exist. There’s NO perfect time to upgrade to a braver identity. Ready is a lie. But I can promise you this: The Brave One is a zero-fluff intensive.
The course modules are snackable and include an audio-only, podcast version so you can take TBO on a walk, listen in the car, and learn in a way that fits around your life. For the live sessions, I only facilitate the most potent and proven breathwork experiences.
The Brave One is not full of “interesting ideas.” With all the love in the world, it’s designed to drag you kicking and screaming into braver life. A LOT can change in 5 days, but you’ve got to be The Brave One.
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When I was an All-American athlete, I learned how to use breathwork to control my emotional state and stay calm during high-stress fitness testing. **I improved my 2km run by 90 seconds and broke the program record.**
In my late 20s when I was trapped in a sad and beige life and really didn’t like myself, I learned how to use breathwork and visualization to connect with younger versions of myself (inner children) who *really* needed to believe they weren’t hard to love. **It cured my “chronic” depression.**
After I locked in a baseline of brave in my love, I learned how to visualize the woman I wanted to become in the future and borrow her bravery to start taking the first steps to **quitting my corporate job and building Brave Thing.**
When **I wrote my book Ghost - Why Perfect Women Shrink**, I used breathwork to connect with memories and make my writing more visceral and potent. It’s a bestseller.
As a keynote speaker, **I use breathwork to stay cool, calm, and collected on stage** (even when I’m freaking out!). I get consistent feedback that I’m the bravest woman in the room.
At Brave Thing, we’ve taught 1,000s of women how to do the same thing in their life.
They’ve left relationships, found new ones, got pregnant, quit jobs, gone back to school, and healed ancient wounds that therapy just DID NOT HELP with.
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Sure… if sitting in a field of wheat, thumbs to third-eye-center, and bathing naked in the light of a full moon was part of The Brave One curriculum. But it’s not.
Life starts with a breath and ends with a breath. It’s the ONLY thing you do every single second of your life that you have control over. That’s not woo. That’s the truth!
Breathwork is your body’s language and is the intentional use of breathing patterns, rhythms and holds. It regulates your nervous system when you’re feeling anxious, scared, bored, overwhelmed, unsure, or numb.
To break the habit of being you, put fear in the fridge, upgrade to a braver identity, do Brave Things, and live a Braver Life.
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No prior experience is necessary. The Brave One is a gentle slope into breathwork. The tools, breathwork techniques and visualizations are simple, but potent. Intensity can be backed in and out of.
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The Brave One is not a private coaching experience, but you’ll have the chance to ask questions during live sessions, in The Brave One community chat, and you can submit questions for the Ask Iona Anything Q+A.
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Who you are and the stories you tell yourself touches EVERY SINGLE CORNER of your life. Becoming a braver version of yourself is the most generous gift you can give to the people and projects in your life.
Your husband, kids, and business need a braver version of you to show up, and you’ll get to become her in The Brave One.
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At Brave Thing, you don’t heal to heal. You heal to LIVE.
The point of The Brave One, and any Brave Thing program, is to clear emotional muck and start living your version of a Brave Life.
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Due to the digital nature of The Brave One program, we don't offer refunds. We believe in the value and transformative potential of what we offer. However, I'm here to guide you every step of the way, to make sure you get the most out of your investment.
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
5-Day Breathwork Intensive • Online Experience • Jan 2025 dates COMING SOON!
Upgrade to a braver identity and live a braver life in 5 days
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
Still scrolling, huh?
I guess you’re one of those Lightly-Salted-In-Cynical Tough Nuts To Crack that I happen to BE, and LOVE.
Alright. I can fuck with that!
If the ONLY THING you do for the rest of you life is make 5 year old you happy and 95 year old you proud, you cannot fail to upgrade to a braver identity, and live YOUR VERSION of a brave life.
Everything in TBO will help you do THAT.
Get instant access to The Brave One Course and live session archive. Join the next live 5-day online intensive in January 2025
