someone in your life needs a braver version of you to exist
At Brave Thing, we help you become the bravest woman in the room
As seen in
Beige is a good colour for a wall. Not your life.
At Brave Thing, we believe everything you want in your life, work, and relationships lives on the other side of Brave. Brave Thing is where you’ll learn the tools to remember who the fuck you are, upgrade to a braver identity, become the woman you’re meant to be, and trade in your beige life for a Brave One.
"Breathwork with Iona is better than 20 years of therapy"
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"Breathwork with Iona is better than 20 years of therapy" ✸
Our Programs
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The Brave One
Upgrade to a braver identity in 5 days using the breathwork-based Brave One Method™ so you can live your version of a Brave Life
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Luminous
Build the backbone and self-image to follow through on your Brave Life in our 12-month mentorship group.
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Soul
Our potent, zero-fluff breathwork app helps you shift emotional muck and remember who you are, fast. No thumbs to third-eye-centre at Brave Thing. Shift your emotional state: get back to living.
The #1 Best Seller
Ghost - Why Perfect Women Shrink
“In Ghost, Iona explores the devastating consequences of when talent, perfectionism, and overworking collide. She also teaches you how to pick up the pieces and rebuild.”
Jason Feifer, Editor in Chief - Entrepreneur
Want the ✸ Brave Thing ✸ juice at your next event?
Attract, retain, and inspire the top women talent you can’t afford to lose
“Iona’s keynote had us laughing, crying, and leaving our annual conference, inspired. Our crowd absolutely loved her. Book this rising star ASAP! Her authenticity is so refreshing.”
— Michael Stone, Vice President, PEF Chattanooga, sponsored by Volkswagen
They call me the Gentle Beast
When I was 29, my brother called me up. “Iona, you’re going to be an aunt.” I just knew it was going to be a girl. I hung up the phone knowing one thing: there was no way I was going to let this wee girl know the highly-functioning invisibly-struggling version of me who had fought an eating disorder and depression throughout my glittering career as an athlete and creative director. I had to do the ✸ Brave Thing ✸
I created Brave Thing to help you live your version of a Brave Life.
I’m tough as old boots but soft like a marshmallow. This roughly translates as “the kind of woman you want in your corner”
I’m no natural when it comes to this “love and believe in yourself” shit.
I grew up in Scotland (we created pessimism!), stepped on my first scale age 5, started willfully shrinking soon after, was recruited to play field hockey in the US, became an All-American athlete, graduated, then starved, binged, exercised, and worked my twenties away. Tough with No Feelings was my personality.
But guess what I discovered slaying the nihilistic depression dragon who scorched hope out the first three decades of my life?
Doing Brave Things will fuck your whole life up in the best way possible, if you let it.
Hope, joy, creativity, love, and meaning are waiting for you. But you’ve got to be The Brave One.
✸ Something beautiful lives on the other side of brave
✸ Something beautiful lives on the other side of brave
Become the bravest woman in the room
Every woman’s path to a braver life is a bit different. Take our Bravest Woman In The Room Quiz and get recs based on your personality and blindspots.